ESPN: Creating an Empire Item #SEBT-VSR-05

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Not that there would be many viewers anyway. The three broadcast networks controlled more than 90% of TV viewing, and considered the publics appetite for viewing sports so small as to be worth just a combined 18 hours per week of national sports programming. The cable industrys four million subscribers, scattered among 40 independent cable companies, was considered a rounding error in the Nielsen ratings.

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